Stats on revenue lost

Stats on revenue lost

Recently we’ve been digging deeper and deeper to find out how much revenue is lost due to various online threats. According to Thomson Reuters:

  • $140 billion lost to counterfeiting annually

  • $100 billion lost to piracy annually

  • 28% increase in domain squatting in 2010

  • 53 billion visits to rogue sites in the last 12 months

  • 14% of branded paid search traffic is hijacked


How can we resolve this? By identifying credible sites to visit and transact with. But let’s throw another spanner into the works. How do we know which logos to trust?

According to Actual Insights, we seem to trust certain logos more than others. Take the test and see how you do.



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